Navigating MENA Expansion: A Strategic Guide for HR and Procurement Leaders in Emerging Markets

Expanding into the MENA (Middle East and North Africa) region is no longer optional for ambitious multinational companies (MNCs)—it is essential for growth. While countries like the UAE and Saudi Arabia have been the focal points, MNCs are now targeting emerging markets like Kuwait, Bahrain, and Jordan. However, these countries present unique challenges such as visa restrictions, complex labor laws, and underdeveloped staffing infrastructures.

To succeed in these new markets, HR leaders and procurement heads must navigate these hurdles. One key solution is leveraging Professional Employer Organization (PEO) and Employer of Record (EOR) services. These models allow companies to scale operations quickly while remaining compliant with local regulations. The global EOR market is growing rapidly, projected to exceed $8.9 billion by 2028.

This whitepaper provides a practical framework for navigating MENA expansion, focusing on the following areas:

• Real-world compliance challenges and how to avoid them

• How PEO/EOR models help simplify market entry and reduce risk

• Why TASC is a trusted partner with expertise in all 21 MENA countries

• A case study of a leading electronics brand’s GCC expansion

As MNCs look beyond the well-established markets of UAE and KSA, countries like Kuwait, Bahrain, and Jordan offer great opportunities—but only with the right strategies and local partnerships. TASC’s end-to-end solutions simplify market entry, enabling businesses to scale faster and with confidence.

Download your copy of the full whitepaper to explore how you can simplify MENA expansion and scale successfully in new markets.